HABITAT https://habitat.ub.ac.id/index.php/habitat <h3><img src="https://habitat.ub.ac.id/public/site/images/rizki/homepageimage-en-us-1.jpg" alt="" width="842" height="595" /></h3> <p>HABITAT gets SINTA 2 Accreditation starting on 2020 until 2024.</p> Department of Social Economy, Faculty of Agriculture , University of Brawijaya en-US HABITAT 0853-5167 The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business https://habitat.ub.ac.id/index.php/habitat/article/view/3535 <p>Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.</p> Firsta Koesdyah Mekasari Budi Setiawan Riyanti Isaskar Djoko Koestiono Syafrial Silvana Maulidah Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 236 244 10.21776/ub.habitat.2023.034.3.21 Participatory Communication to Strengthen Farmers' Empowerment and Adaptation in Facing the Impacts of Climate Change https://habitat.ub.ac.id/index.php/habitat/article/view/3569 <p>Agriculture and farmers are sectors and parties affected by climate change. Unfortunately, farmers' knowledge and adaptive capacity are still low due to the limited climate change information that they receive. The development of communication models to strengthen the interaction and flow of information has been very active. However, it has not yet addressed the lack of empowerment and scarcity of farmer participation. Therefore, we need a dialogical, horizontal, participatory communication model with an emphasis on empowerment and farmer participation. This research, using a participatory communication model, aims to see how participatory communication can encourage the empowerment and adaptability of farmers to climate change. This study uses a participatory action research approach with <em>participatory data collection techniques for the Rural Communications Assessment </em>(PRCA). The theory used is participatory communication and social change, which allows farmers and researchers to be equally involved and dialogue to occur. This research demonstrates the fact that participatory communication through a dialogue process can promote common goals and action in dealing with climate change. In addition, this research was also able to increase farmer empowerment, which was marked by changes at the individual farmer and social levels. These changes take the form of strengthening farmers' knowledge, perceptions, and skills related to climate change and adaptation actions and increasing farmer participation in village development planning. Farmers have been able to push the issue of strengthening farmer resilience to become part of the village development plan.</p> Said Abdullah Sarwititi Sarwoprasodjo Dwi Retno Hapsari Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 245 255 10.21776/ub.habitat.2023.034.3.22 Livelihood Resilience of Small Fishers Households in Rural Areas, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3575 <p>The concept of livelihood resilience provides a unique framework for examining the utilization of livelihood capital and resilience values of farming households in ensuring sustainable communities. This study was conducted in Muarareja Village, Tegal Barat Subdistrict, Tegal City, in January-March 2019 by assessing the utilization of five livelihood capitals and livelihood resilience actions of fisher households facing social, economic, and ecological pressures. Data were collected through surveys, observations, and structured interviews, supported by a literature review. Purposive stratified-accidental sampling was used to interview fishermen from every socioeconomic class. The sample was 40 small-scale fisher households divided into 35 lower-layer fisher households and five upper-layer fisher households. Data analysis was conducted descriptively with simple tabulation to describe the condition of the study area. The results showed that social capital is the main capital utilized by lower-layer fishermen. Meanwhile, physical and financial capital are mostly utilized by upper-layer fisher households. Genealogical relationships and territorial ties in the study location make social capital dominant. Self-organization is the highest resilience action by lower-layer fisher households by prioritizing the value of trust. Meanwhile, upper-layer fishermen households have a high resilience value in the capacity of learning action on the value of experimentation. Ownership of larger production capital makes it easier for upper-layer fishermen households to make many alternatives to continue fishing. Meanwhile, due to limited ownership and access to production capital, lower-layer fishing households prioritize the value of trust between neighbors and relatives as their social safety net.</p> Zulfa Nur Auliatun Nissa' Ardela Nurmastiti Ratih Setyowati Siti Mariyani Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 256–266 256–266 10.21776/ub.habitat.2023.034.3.23 Development of Indonesian Soybean Industry: Comparison Between Self-Sufficiency and Import Policies https://habitat.ub.ac.id/index.php/habitat/article/view/3578 <p>The aims of this article to analyze and evaluate soybean self-sufficiency and import policies in Indonesia through policy simulations for the development of soybean self-sufficiency and imports in Indonesia. The data used in this study are annual secondary data in the form of a time series from 1995 to 2020. This research uses descriptive analysis methods, simultaneous equation models (2SLS) and alternative policy simulations. The results shows that The GDP per capita in Indonesia and the considerable 5% increase in the price of soya beans are just two of the favorable factors influencing imports. However, it also demonstrates that there are no external variables influencing Indonesia's export of soy beans. The yield of soy beans is also positively and significantly impacted by the area of the land. On the other hand, Indonesia's soya bean net export is negative and significant. There are several alternative scenarios for Indonesia's soybean policy, including the escalation of land-size (20%), GDP per capita (30%), and official exchange rate (10%).&nbsp; The result of the policy simulation shows that the land-size is important factor to encouraging Indonesian soybean self-sufficiency due to essential input factors.</p> Birka Septy Meliany Tanti Novianti Gordius Woltman Tuga Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 267 276 10.21776/ub.habitat.2023.034.3.24 Price Volatility of Horticulture Commodity During the Pandemic in East Java, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3581 <p>In the past two years, market information and the distribution of agricultural products have been affected by the COVID-19 pandemic, which has limited the distribution of information and the movement of agricultural products. As a result, the COVID-19 pandemic can lead to non-competitive behavior among intermediary traders, especially those operating in concentrated markets. This research aims to analyze the price volatility of horticulture commodity during the pandemic in East Java, Indonesia. The research data was collected through the official website of the Information System for Availability and Price Development of Basic Necessities in East Java (SISKAPERBAPO). The method used to analyze the impact of COVID-19 on horticultural agricultural product prices is ARCH (Autoregressive Conditional Heteroscedastic) and GARCH (Generalized Autoregressive Conditional Heteroscedasticity). The volatility results show that the prices of chili and shallots often fluctuate with high and unpredictable variations. However, the fluctuations in the prices of these two commodities are not due to a lack of supply or high demand, but rather due to the characteristics of these commodities, which are perishable and highly dependent on the season of production. The lower the quality, the lower the price will be. The price of shallots is relatively stable compared to chili due to its longer shelf life and less depreciation. The constraint faced by farmers of these two commodities during harvest time is the lack of storage facilities to store their harvest, forcing them to sell all their produce to middlemen or traders, which is one of the causes of the fluctuation of commodity prices.</p> Rachman Hartono Moh. Shadiqur Rahman Dwi Retnoningsih Mohammad Ilyas Shaleh Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 277 288 10.21776/ub.habitat.2023.034.3.25 The Prospects of Lampung's Pepper Export to the Global Market: An Analysis Using the ARIMA Model https://habitat.ub.ac.id/index.php/habitat/article/view/3582 <p>Pepper is one of Lampung's leading export commodities. It can be seen from the contribution of Lampung Province's pepper, which accounted for 42 percent of Indonesia's overall pepper exports. However, pepper production and export volume in Lampung Province continue to decline annually. This study aims to analyze the prospect of Lampung’s pepper export to the international market for ten years, from 2023 - 2033. This research used ARIMA (Auto Regressive Moving Average) t model tool using E-views statistical software to forecast the trend of export of Lampung pepper to the International market. The data used was secondary data from the quarterly export of Lampung’s pepper from 2002 to 2022. The study suggested that Lampung's pepper exports are projected to decrease from 2023 to 2033, with a decrease of 10 percent each year. Finally, in 2033, Lampung's pepper exports to the international market only reached 998 tons.</p> Najah Hanifah Putri Zainal Abidin Suriaty Situmorang Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 289 298 10.21776/ub.habitat.2023.034.3.26 Emphasizing Food Expenditure as a Food Waste Mitigation Initiative at Restaurants in Banyumas, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3589 <p>Food waste can be defined as waste at the final stage of the food supply chain related to retailers and consumer behavior (distribution and market, consumption). The population expected to increase over the years, will also affect food availability and consumption. The problem can be solved by increasing food production, but it does not help much if the quantity of loss and waste is not minimized. In Indonesia, consumption activities are not only to fulfill hunger but also become a lifestyle such as visiting restaurants. Restaurants have a high potential to create food waste and in Banyumas the restaurant contribute more waste after households. the study aims to find the role of food expenditure at restaurant to reach food waste management initiatives. It relates to how restaurants see food expenditures as a strategy to procure and sell the menu based on portion adjustment. The method used was quantitative and obtained data by distributing questionnaires to 103 restaurants in Banyumas using ANOVA. The result showed the demographics affect food expenditure at restaurants in Banyumas. The restaurants can conduct food waste mitigation initiatives by enhancing restaurant services, adjusting the meal menu with consumers, forecasting procurement quantity, considering storage for raw material, and focusing on food consumption. Furthermore, the restaurant shall consider to manage menu to avoid food waste by adding more refrigerator or utilizing the waste.</p> Anggita Khoerutul Ibtiyah Fauzan Romadlon Isnaini Nurisusilawati Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 299 310 10.21776/ub.habitat.2023.034.3.27 The Impact of Trust and Relationship Quality on Agricultural Cooperative Competitiveness https://habitat.ub.ac.id/index.php/habitat/article/view/3606 <p>In recent years, supply chains have received attention from researchers and business practitioners. Many studies have been conducted to identify what factors affect supply chain competitiveness. The purpose of this study is to determine the effect of trust and relationship quality on the supply chain of agricultural cooperatives. This study used Structural Equation Modeling (SEM) as the analysis method and used primary data collected from dairy producers or farmers, management staff of Agricultural Cooperatives, and retailers involved in the dairy supply chain in Malang District. The conceptual model consisted of four hypotheses. The results show that the hypotheses are proven, which means that the variables of trust, communication quality, and relationship quality have a positive effect on the competitiveness of Agricultural Cooperatives. The results also show that the competitiveness of Agricultural Cooperatives simultaneously affects the trust of producers or farmers in Agricultural Cooperatives. This means that the higher the competitiveness of Agricultural Cooperatives, the higher the trust of producers or farmers towards Agricultural Cooperatives.</p> Andrean Eka Hardana Destyana Ellingga Pratiwi Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 311 320 10.21776/ub.habitat.2023.034.3.28 Community Participation in Forest Conservation as A Forest Fire Mitigation and Adaptation on The Arjuno Mountain https://habitat.ub.ac.id/index.php/habitat/article/view/3614 <p>Participatory conservation is an activity to mitigate and adapt to forest and land fires through field farmer school (FFS) activity which forest farmer groups (FFG), non-governmental organizations (NGOs), and academics attend. This research aims to provide an innovative approach to conservation activities with the community, especially on Mount Arjuno, which often experiences forest fires. The results show that local stakeholders and authorities must support community participation in forest conservation. This study shows that FFS (Field Farmer School) activities can facilitate the community in identifying problems and generating ideas for conservation activities through the agroforestry system, mitigation and adaptation of forest and land fires, and edu-ecotourism. Conservation designs and community participation strategic plans are outputs of forest fire mitigation and adaptation activities. The FFS as the methodology used is adequate for knowing what the farmer needs relating to conservation that stakeholders will program. Moreover, generating the conservation activity must be combined with activities to increase the FFG income. So, the FFG will have good welfare.</p> Sativandi Riza Yulia Amirul Fata Syamsul Arifin Erekso Hadiwijoyo Rifqi Rahmat Hidayatullah Rizki Maulana Ishaq Nina Dwi Lestari Aditya Nugraha Putra Iva Dewi Lestariningsih Didik Suprayogo Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 321 335 10.21776/ub.habitat.2023.034.3.29 Identification and Mitigation of Pameling Avocado Supply Chain Risk Using The Fuzzy Analytical Hierarchy Process (F-AHP) Method https://habitat.ub.ac.id/index.php/habitat/article/view/3587 <p>Risk is related to uncertainty that has the potential to occur and can have a negative impact on the company if not handled. Risks in the product supply chain have a greater impact on agricultural products. The purpose of this research is to analyze the pameling avocado supply chain system at PT. S, knowing supply chain risk priorities based on fuzzy AHP calculations, and determining pameling avocado supply chain risk mitigation at PT. S for each actor. Respondents were taken by purposive sampling consisting of 3 farmers, 3 middleman, 1 person from the company, namely the marketing general manager, and 1 retailer representative. Pameling avocado supply chain system at PT. S has 2 types of marketing channels, so that supply chain actors consist of 4 actors, namely farmers, middlemen, companies (PT. S), and retailers. Based on the Fuzzy AHP calculation, the priority risk at the farm level is environmental risk, with priority risk indicators being that land conditions do not support growth requirements (too dense soil, lack of nutrients). At the middleman level, the priority risk is price risk, with the priority indicator being the amount of marketing/distribution costs. At the company level, the highest risk priority is quality risk, with product damage priority risk indicators. Then, At the retailers, the highest risk priority is supply risk, with priority risk indicators in the form of uncertainty in the quantity of pameling avocado stock. Risk mitigation is designed using a descriptive analysis method with interview techniques and literature studies.</p> Ludzna Yus'ida Naafila Riyanti Isaskar Heptari Elita Dewi Laily Yuthiika Assawwa Copyright (c) 2023 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2023-11-30 2023-11-30 34 3 336 352 10.21776/ub.habitat.2023.034.3.30