HABITAT https://habitat.ub.ac.id/index.php/habitat <h3><img src="https://habitat.ub.ac.id/public/site/images/rizki/homepageimage-en-us-1.jpg" alt="" width="842" height="595" /></h3> <p>HABITAT gets SINTA 2 Accreditation starting on 2020 until 2024.</p> Department of Social Economy, Faculty of Agriculture , University of Brawijaya en-US HABITAT 0853-5167 The Influence of Gender on the Performance of Village-Owned Enterprises in the Province of East Java, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3618 <p>Village-owned enterprises constitute a significant facet of the government's endeavours to bolster rural economic growth; however, the current scenario in Indonesia showcases a concerning trend of underperformance within these enterprises. This study delves into the impact of female managers on the performance of village-owned enterprises, employing cross-sectional data sourced from 100 such enterprises in East Java, Indonesia. The data was subjected to analysis through an ordered probit model. The principal finding of this study underscores the noteworthy and statistically significant influence exerted by female managers on the performance of village-owned enterprises. This observation implies that enterprises led by female managers tend to exhibit superior performance compared to those managed by their male counterparts. Concurrently, the study underscores the pivotal role of demographic profiles, such as age and education, in shaping managerial performance. These findings carry significant implications for policy formulation. They underscore the urgent need to enhance women's empowerment in rural areas, specifically by encouraging their active participation in village-owned enterprises. Additionally, the study underscores the broader importance of augmenting the knowledge and skills of both male and female managers. Such efforts hold the potential to substantially enhance the contributions of village-owned enterprises to Indonesia's economic landscape. In summary, the study's findings emphasize the pivotal role of female managers in boosting the performance of village-owned enterprises. These insights underscore the necessity of empowering women in rural settings and cultivating knowledge across genders. By addressing these imperatives, policymakers can harness the potential of village-owned enterprises for driving sustainable rural economic development in Indonesia.</p> Tri Wahyu Nugroho Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 1 7 10.21776/ub.habitat.2024.035.1.1 The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary Restaurants in Malang https://habitat.ub.ac.id/index.php/habitat/article/view/3493 <p>The high-quality service is provided for customers to achieve customer’s satisfaction goals which actually could be mediated by their emotion. Therefore, to increase the customer satisfaction, the company need to pay attention to the quality service that is provided to add the positive emotions and reduce negative emotion. Consumer satisfaction also has an impact on customer loyalty that affects business development in the future. The customer satisfaction also has an impact on customer loyalty that affects the business development in the future. Similarly, the legendary restaurant nowadays has to survive in this onslaught era with many modern restaurants are emerging. Thus, it is necessary to improve the quality service in the terms of product quality, service providing, and the restaurant’s atmosphere. This research analyzed using <em>SEM-PLS</em> method by analyzing the tools used in <em>WarpPLS</em>. The result found that quality service has a positive impact on the positive emotions of the customers. It is compared If the quality service has a negative impact, it causes negative emotions also. So that, it could be guaranteed that the provided quality service succeeded in building positive emotions in customers. The positive emotions that experienced by the customers automatically defined their satisfaction and that thing also indirectly drive them to become a loyal customer. The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary.</p> Dwi Retno Andriyani Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 8 18 10.21776/ub.habitat.2024.035.1.2 The Impact of Farm Production Factors on The Income of Horticultural Farmers in East Java https://habitat.ub.ac.id/index.php/habitat/article/view/459 <p>In agricultural growth, the horticulture subsector holds a crucial place. However, one of the most common and productive challenges that farmers deal with is capital limits. Lack of financing is frequently cited as a barrier to addressing rising production costs and erratic commodities selling prices. Financing for factors of production becomes challenging as a result. This study aims to analyze the influence of farm production factors on the income of horticultural farmers in East Java. Data collection was conducted in two locations, namely Wonomulyo Village, Poncokusumo District, Malang Regency, and Pacet Village, Pacet District, Mojokerto Regency. These two locations were chosen purposefully because they are horticulturally producing centers in East Java with the most financial institutions, with a total of 160 respondents. Data collection methods can include interviews using a questionnaire tool. To fulfill the research objective, multiple regression analysis has been used. The land area variable has the most influence since income and land area interact in such a way that as land area is utilized, revenue rises accordingly. The data indicates that there is a positive significance between land area and income in East Java's horticulture farms. Farmers need to seek to intensify horticulture to increase production on existing land with a farming venture. As well as the development of the agribusiness system through Cooperative Farming.</p> Imaniar Ilmi Pariasa Andrean Eka Hardana Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 19 30 10.21776/ub.habitat.2024.035.1.3 The Willingness of Farmers to Adopt Innovations from Farmer-Owned Enterprises (BUMP) https://habitat.ub.ac.id/index.php/habitat/article/view/3508 <p>A Method to increase the capacity of farmers is through farmer institutions. BUMP or know as (<em>Farmer-Owned Enterprise</em>) is one of the farmer institutions which incorporate in the agricultural commodity association. BUMP is helpful association for increasing farmer’s income and knowledge, facilitating farmers in obtaining production facilities and also capital, and facilitating the sale of crops to increase the productivity of agricultural products. However, behind the benefits provided, there are challenges that must be faced related to the willingness of farmers to adopt innovations. This study pays attention to how the influence of self-efficacy and attitude on the willingness to adopt is supported by the variables <em>Perceived Ease of Use</em> and <em>Perceived Usefulness</em>. This research was conducted in Dadaplangu Village, Ponggok District, Blitar Regency. Respondents in the study consist of 35 members of <em>Gapoktan Rukun Sentosa</em> who were taken by a saturated sampling technique. The result analysis of this study using <em>SEM PLS</em> showed that self-efficacy, attitude, perceived ease of use, and perceived usefulness influenced the farmers' willingness to adopt the innovation.</p> Karuniawan Puji Wicaksono Bayu Adi Kusuma Paramyta Nila Permanasari Della Aprillia D.P Rahma Wilda Kusuma Dewi Mirza Ramadhani Ach. Ainur Rohman Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 31 39 10.21776/ub.habitat.2024.035.1.4 Sustainability of The Agroforestry Management System on Perhutani Forest Land in Malang Regency, East Java, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3590 <p>The Forest Management Program with the Community (PHBM) is a program that provides an opportunity for communities living around forests to participate in managing forests by planting seasonal crops with the concept of agroforestry. However, there are any threats to agricultural sustainability in the form of critical land, pest attacks, institutional functions that are not running well, and non-optimal usage of technology. This study aims to examine the sustainability of farming on <em>Perhutani</em> land which is assessed from the five dimensions of sustainability: ecology, economic, social, institutional, and technology. The data collected by distribute the questionnaires to respondents. Respondents in consist of 67 people in total who divided into 60 farmers, and seven stakeholders. Data analysis used the MDS (Multidimensional Scaling) method and leverage analysis to see the attributes that affect sustainability. The results of the study have a sustainability index value of 53.778%, it is categorized as Sufficiently Sustainable in terms of institutional dimensions about (67.119%), ecology dimensions (61.119%), and economic dimensions (58.332%). Meanwhile, the social dimension (44.597%) and the technology dimension (37.727%) are less sustainable. The leverage analysis shows 25 sensitive attributes that affect the sustainability of farming on <em>Perhutani's </em>land in each dimension.</p> Muhammad Ashri Mujaddid Suhartini Suhartini Rosihan Asmara Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 40 50 10.21776/ub.habitat.2024.035.1.5 The Impact of Service Quality Relationship on Customer Loyalty at Legendary Restaurants R4 in Malang City https://habitat.ub.ac.id/index.php/habitat/article/view/3593 <p>Each region certainly has its own culinary specialties, as Malang City is a tourist city that has many culinary specialties and has been established for a long time with hereditary recipes such as legendary restaurants R<sup>4</sup>. Culinary of a region is one of the main attractions for tourists, especially with the brand image that has been built in the general public which makes legendary culinary in Malang worth visiting. However, intense competition in the restaurant industry is also experienced by legendary restaurants in Malang, so efforts are needed so that legendary restaurants can continue to compete, one of which is by paying attention to the service quality provided to consumers so that consumers become loyal. In addition to aspects of service quality, legendary restaurants also need to pay attention to aspects of customer satisfaction, customer delight, and brand image which can later help build consumer loyalty and make legendary restaurants in Malang able to compete. Therefore, this research is very important to do to find out how far the effect of service quality on customer loyalty is through customer satisfaction, customer delight, and the role of brand image in moderating. This research was analyzed using SEM-PLS with 100 respondents with age criteria &gt;17 years and having visited at least 2 times. This research shows that the service quality provided by the four restaurants has a positive and significant role on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good, besides that brand image is able to strengthen the relationship between service quality and customer loyalty. So it is necessary for legendary restaurants to improve the quality of their services in order to get loyalty from their consumers and be able to compete with new restaurants.</p> Sahrul Dwi Riyadi Agustina Shinta H.W. Dwi Retno Andriani Moch Alawy Syaiful Anam Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 51 64 10.21776/ub.habitat.2024.035.1.6 Marketing Efficiency of Shallot Commodity in Malang Raya https://habitat.ub.ac.id/index.php/habitat/article/view/3609 <p>Analyzing the marketing efficiency of shallot commodities is the main objective in this research.The research was located in Malang Raya included Malang City, Batu City, and Malang Regency. The method of taking farming respondents with a simple random sample design was taken based on the parallel formula in 37 people. Selected marketer’s respondent using the snowball sampling method, involving 13 individuals in total. The margin analysis is conducted to analyze the components of marketing costs as well as the share received by each market actors involved in shallot marketing. Profit marketing margin analysis, the ratio of profit was taken over the costs incurred by each marketing institution in the four marketing channels could be said to be generally efficient. The price share that was received by farmers in marketing channel IV is the highest sahre among the other channels. This is a result of farmers selling their shallots to intermediary traders directly. In contrast to marketing channel III, which gives farmers the lowest share. This occurs because of the high selling price difference between retailers and farmers and involves three marketing institutions.</p> Ajik Siswantoro Imaniar Ilmi Pariasa Andrean Eka Hardana Sugeng Riyanto Medea Rahmadhani Utomo Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 65 78 10.21776/ub.habitat.2024.035.1.7 The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan https://habitat.ub.ac.id/index.php/habitat/article/view/3619 <p>There are many of foreign students who studying abroad are certainly present an opportunity in it self. Food business become one of the emerging opportunities yet have to address consumer needs. An international student who wants to buy food surely have their own criteria. It is not only about the type and taste of the food but also the other aspect that they need to pay attention the most related to the status of halal food for them who become a Muslim. Halal food are those any kinds of various foods that are allowed to be eaten and drunk as long as it is suit with the provisions of Islamic law. This study uses Theory of Planned Behaviors to find out the best variables in predicting the purchase intention of halal foods in Taiwan specifically for an Indonesian Muslim students in Taiwan. Online questionnaire using Google Forms was used to predict for amount 342 an Indonesian Muslim students participate as the research sampling. This research used SEM PLS analysis using WarpPLS 7.0 software. For the result, Theory of Planned Behavior able to be used as a variable to predict the level of purchase intention in halal foods. The Attitude and Subjective Norm has significant result yet the perceived behavioral control has strongly significant results. The last one is about the religiosity that could be used by examine the purchase intention for halal foods as an intervening or mediating variable for this research.</p> Anang Nur Ardiyanto Chun-Nan Lin Silvana Maulidah Moh. Shadiqur Rahman Mohammad Ilyas Shaleh Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 79 95 10.21776/ub.habitat.2024.035.1.8 Sustainability of Corn Farming Systems on Post-Sand Mining Land in Malang, East Java, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3666 <p>The sand mining activities leave a wide area ex-sand mining land. In Bambang Village, farmers who live in that area try to get their land back to produce agricultural activities that were used previously for sand mining. However, there are several obstacles to the sustainability of farming in this area, especially the matter of critical land issues, pest and disease attacks, unpredictability of price, and technology used still not optimized suboptimal use of technology. To analyze the sustainability index and the attributes that influence continuity of corn farming on post-mine sand land, a quantitative study was conducted used a five-dimension sustainability approach. This approach included the consist of ecological, economic, social, institutional, and technological dimensions. Data collected by distributing questionnaires to the respondents which are divided into 72 of farmers and five key informants, so that, total of respondents are 77 people. Multidimensional Scaling (MDS) and leverage analysis were used to determine the attributes that influence sustainability. The results of the research show corn farming continuity on post-sand mining land produce a sustainability index for about 54.86%. It is considered quite able to maintain in terms of the economic dimension (62.12%), social dimension (60.82%), and institutional dimension (60.27%). Though, the ecological dimension (46.88%) and technological dimension (44.23%) were classified as weak in terms of sustainability. Additionally, leverage analysis shows about 25 sensitive attributes which is influenced the sustainability of corn farming on post-sand mining land.</p> Ahmad Khusni Suhartini Suhartini Sujarwo Sujarwo Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 96 105 10.21776/ub.habitat.2024.035.1.9 Are There Variations in Personality Traits Between Men and Women? The Evidence is from Indonesian Residents https://habitat.ub.ac.id/index.php/habitat/article/view/3635 <p>Non-cognitive skills, such as personality traits, play a vital role in various facets of human life due to their association with individual decision-making. However, personality traits can vary significantly among individuals globally, particularly between males and females. Hence, the primary objective of this study is to analyze the disparities in personality traits between men and women and to investigate how non-cognitive skills influence well-being. The study utilizes nationally representative data from Indonesia, encompassing 17,560 men and 18,825 women. Employing distinct mean t-tests and linear regression estimations, we observe that men tend to exhibit higher levels of openness, conscientiousness, and agreeableness in their personalities compared to women. Conversely, women demonstrate a propensity for higher level of extraversion and neuroticism. Moreover, our analysis reveals that male well-being is positively correlated with extraversion, while female well-being is linked to openness and extraversion traits. These findings underscore the significance of considering personality attributes in crafting economic development policies. Presently, policymakers in emerging nations like Indonesia heavily prioritize cognitive skills such as technical training and technological innovation. This study suggests that incorporating residents' non-cognitive talents into policy-making could potentially lead to enhanced achievements and progress.</p> Fitria Dina Riana Hery Toiba Moh. Shadiqur Rahman Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 106 113 10.21776/ub.habitat.2024.035.1.10 Horticultural Farmer's Perceptions and Adaptations to Climate Change in East Java, Indonesia https://habitat.ub.ac.id/index.php/habitat/article/view/3491 <p>The agricultural sector highly vulnerable to the risks and impacts of global climate change. Horticultural farmers in East Java have experienced climate change, which is marked by a decrease in the level of productivity produced in recent years. This study aims to determine how farmers' perceptions of climate change and adaptation strategies are carried out. Data were collected through direct survey to horticultural farmers in Malang and Kediri Regencies, East Java. Data analysis was carried out descriptively, by describing the data that had been collected regarding the perception and adaptation of farmers. The results of the study shows that farmers have a high perception of climate change. Farmers' strategies in dealing with climate change include the adaptation by changing cropping patterns, changing plant varieties, changing plant types, changing fertilizer inputs, doing irrigation, and increasing knowledge and skills about agriculture.</p> Dita Atasa Sri Widayanti Dona Wahyuning Laily Hery Toiba Copyright (c) 2024 HABITAT http://creativecommons.org/licenses/by-nc/4.0 2024-04-05 2024-04-05 35 1 114 121 10.21776/ub.habitat.2024.035.1.11