Analysis of Potato Farmer Satisfaction Towards “X†Fungicide in Sumberbrantas Village, Bumiaji Sub-District, Batu City
DOI:
https://doi.org/10.21776/ub.habitat.2017.028.2.6Keywords:
fungicide, satisfaction, loyaltyAbstract
The objectives of this research are to determine the decision making process in using “X†fungicide, the level of farmers’ satisfaction, and the loyalty level of the farmers towards “X†fungicide. The research was carried out in Sumberbrantas Village, Batu City. The determination of the respondents was conducted by using a simple random sampling with a total of 40 respondents. The methods used in this research were descriptive analysis for the decision-making process and for the loyalty level of the farmers, importance performance analysis (IPA), and customer satisfaction index (CSI). The result of decision-making process shows that farmers have decided to use “X†fungicide because the quality and active ingredientswithinwhile the IPA method shows that the efficiency of fungicide and the fact that there are no side effects on the plant become the top priority. On the one hand, the result of CSI method shows that 78,57% of the farmers are satisfied with “X†fungicide. As a whole, farmers have entered the habitual buyer level.References
Ameriana, M. (2008) ‘Perilaku Petani Sayuran dalam Penggunaan Pestisida Kimia’, J. Hort, 18(1), pp. 95–106.
Diyahya, I. and Sukiyono, K. (2016) ‘Lubuk Pinang Kabupaten Mukomuko Analysis of Satisfaction Level Corn Farmers to Their Marketing Institution Services in Subdistrict of Lubuk Pinang District of Mukomuko’, Agrisep, 16(1), pp. 45–58.
Durianto, D., Sugiarto and Sitinjak, T. (2001) Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT.Gramedia Pustaka Utama.
Hutabarat, T. G., Sumaryo, G. and Situmorang, S. (2013) ‘Analisis Loyalitas Petani terhadap Benih Padi Unggul di Kecamatan Seputih Raman Kabupaten Lampung Tengah’, Jurnal Ilmu-Ilmu Agribisnis, 1(3), pp. 210–217.
Mustikarini, F. and Simanjuntak, M. (2014) ‘Kepuasan dan Loyalitas Petani Padi Terhadap Pestisida’, 7(2), pp. 93–102.
Nurmalina, R. (2015) ‘Pest Control Operator Pada Pt Bayer Indonesia Analysis the Impact of Product Quality and Customer Service on Satisfaction and Loyalty of Pest Control Operators in Pt Bayer Indonesia’, Widyariset, 18(1), pp. 1–12.
Permasih, J., Widjaya, S. and Kalsum, U. (2014) ‘Proses Pengambilan Keputusan dan Faktor-faktor yang mempengaruhi Penggunaan Benih Jagung Hibrida oleh Petani di Kecamatan Adiluwih Kabupaten Pringsewu’, 2(4), pp. 372–381.
Shofianah, E., Ahmad, F. and Sunarti (2014) ‘Pengaruh Atribut Produk terhadap Keputusan Pembelian’, 9(1).
Simamora, B. (2002) Panduan Riset Perilaku Konsumen. Jakarta: PT.Gramedia Pustaka Utama.
Sudarti, K. and Atika, I. (2012) ‘Menciptakan Kepuasan dan Loyalitas Pelanggan Melalui Citra dan Service Recovery’, Menciptakan kepuasan dan loyalitas pelanggan melalui citra dan Service recovery, 19(1), pp. 93–109.
Sugiyono (2015) Metode Penelitian Kuantitatif, Kualitatif, dan R7D. Bandung: Alfabeta.
Susila, B., Sumarwan, U. and Kirbrandoko (2014) ‘Analisis Kepuasan Konsumen Terhadap Brand Switching Behavior Minuman Teh dalam Kemasan’, 7(3), pp. 193–201.
Wicaksana, B., Muhaimin, A. and Koestiono, D. (2013) ‘Analisis Sikap dan Kepuasan Petani dalam Menggunakan Benih Kentang Bersertifikat (Solanum tuberosum L.)(Kasus di Kecamatan Bumiaji, Kota Batu)’, Habitat, 2(3), pp. 184–193.
Widyastuti, E. (2014) ‘Ketahanan Pangan Kabupaten Magelang Tahun 2014’, Jurnal Riset Manajemen, 1(2), pp. 148–167.
Yuantari, M. G. C., Widiarnako, B. and Sunoko, H. R. (2013) ‘Tingkat Pengetahuan Petani dalam Menggunakan Pestisida ( Studi Kasus di Desa Curut Kecamatan Penawangan Kabupaten Grobogan )’, Seminar Nasional Pengelolaan Sumberdaya Alam dan Lingkungan 2013, pp. 142–148.
